Marketing Strategy
At Journey Marketing, we don't just throw things on the wall to see what sticks. We design marketing systems that guide your customers from awareness to advocacy, focusing on the right mix of storytelling, SEO, social media, and email.
Each strategy is customized to your goals, your audience and your resources, so your marketing works smareter, not just shouting into the white noise.
Here's an example of what that could look like for you:
Marketing 1.0
• SEO: Keyword research, on-page SEO optimization, and technical SEO audit.
• Content Strategy: One blog post per month + content recommendations for social media.
• Basic Email Marketing: Set up a custom email template.
Marketing 2.0
• SEO Strategy: Keyword research, on-page SEO, backlink strategy, technical SEO audit.
• Content Strategy: 2–3 blog posts per month, optimized for SEO and audience engagement.
• Automated Email Marketing: Setup of one automated email sequence.
• Paid Ad Strategy: Setup and management of 1 basic paid ad campaign (Google Ads, Facebook, or Instagram).
Marketing 3.0
• Advanced SEO Strategy: Keyword research, on-page, backlink strategy, technical SEO, site speed improvements.
• Content Strategy: 4–6 blog posts per month + detailed social media content calendar and content creation.
• Full Email Automation Strategy: Setup of automated drip campaigns (2–3 stages) to nurture leads over time, monthly reporting.
• Paid Ad Strategy: Complete paid ad campaign management (Google, Facebook, Instagram, retargeting, etc.), A/B testing, and performance reporting.
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